Donald Betz and Victor Sousa

Donald Betz and Victor Sousa
Sherwin‐Williams

Innovating in a Corporate World

Innovation does not happen by accident; it is intentionally designed. As the world’s leading coatings company, Sherwin‐Williams must continuously operate at the forefront of innovation to remain competitive. “Innovating in a Corporate World” examines the foundational structures, mindset, and tools required to translate the Voice of the Customer into meaningful solutions. Recent product innovations within the Coil business unit serve as practical examples of how disciplined, customer‐driven innovation is successfully executed at scale.

Donald Betz

Donald Betz is the Senior Director of Innovation at Sherwin‐Williams, based in Cleveland, Ohio. In his role, he leads global innovation strategy across multiple business units. With over 25 years of experience in coatings R&D and innovation leadership, he focuses on translating customer needs into scalable, high‐impact solutions that deliver real business value. Donald holds a Bachelor of Science in Chemistry.

Victor Sousa

Victor Sousa is a Technical Manager for Coil Coatings at Sherwin-Williams, based in Minneapolis, Minnesota. He began his career at Sherwin-Williams in 2005 in Brazil, where he worked in technical and research roles supporting the development of coating technologies. In 2024, he relocated to the United States to continue his career within the company’s R&D leadership organization. Victor holds a Bachelor of Science in Chemical Engineering and a Master of Business Administration (MBA).