CSE Logo and Usage

The College of Science and Engineering wordmark consists of a stylized type and a pronounced ampersand.

Versions

The College of Science and Engineering wordmark is available in multiple combinations of the University of Minnesota brand colors and neutral colors. Accent colors may not be used within any wordmarks. The University of Minnesota wordmark may be used in combination with the College of Science and Engineering and the Block M. There is both a horizontal and vertical version.


The wordmark or logo may be used in these color combinations:

CSE UMN Logo

Maroon and gold

CSE UMN Logo Maroon and Black

Maroon and black

CSE UMN Maroon Logo

Maroon

CSE UMN Logo Black

Black

CSE UMN Logo Gold and White

Gold and white

CSE UMN Logo Gold

Gold

CSE UMN Logo White

White

The wordmark or logo may be used in these configurations, depending on space and application:

CSE UMN Logo

Horizontal

CSE UMN Logo Vertical

Vertical

CSE UMN Logo Wordmarks Only

Wordmarks-only

Sizing and Positioning

Place the College of Science and Engineering logo in a prominent location on the piece. The CSE logo should be sized to ensure legibility and prominence within the page—it should never be smaller than 150 pixels wide.

Leave a buffer space the height of the letter “N” in the University of Minnesota wordmark between the logo and other graphic elements or the edge of the page/screen, and between elements within a wordmark/unit logo.

CSE UMN Logo Spacing
CSE UMN Logo Spacing 1
CSE UMN Logo Spacing Mechanical Engineering
CSE UMN Logo Spacing Institute of Industrial
CSE UMN Logo Spacing Math

CSE Marketing and Communications can assist you in developing an approved U-compliant unit logo.

Improper Uses

  1. The size of the ampersand and text must never be altered in relation to one another.
  2. The wordmark’s ratio between height and width must never be changed.
  3. The colors of the wordmark must always be used in either black and white or University colors.
  4. Never use a screen capture or low quality version of the logo.
  5. The wordmark must have good contrast with the background color in order to ensure maximum impact and accessibility. Do not use a maroon logo on black or a gold logo on white.
CSE UMN Logo Don't 1
CSE UMN Logo Don't 2
CSE UMN Logo Don't 3
CSE UMN Logo Don't 4
CSE UMN Logo Don't 5
CSE UMN Logo Don't 5b