Content strategy guide

Content comprises the building blocks of your website, but if these building blocks aren't organized in the right way, your website will be difficult for your visitors to navigate and understand. It's up to you to develop a content strategy for your website, as these differ depending on audience and type of content. 

Developing a strategy

Content strategy includes establishing the goals of your website, defining your audience, assessing the content from your content audit, and developing a plan for how to best organize this content on your website. This will include asking the following questions:

  • What are the goals of my website?
  • Who is my audience?
  • Does the inventory from my content audit match what I want on my new website?
  • Are any of the page from my current website outdated?
  • What is the best way to organize content on my new website (menu navigation, headings, etc.)?
  • Does any of my content need to be rewritten/restructured?

Visit the University of Minnesota Office of Information Technology's content strategy page for helpful tips on this process. 

Tips for organizing content

Before you move your content, you'll first need to organize it. We recommend you use Google Drive and Google Docs. There, you can create documents for each page's content and organize these pages in folders, representing the menu structure of your website. 

Once you have organized your content, you can start moving that content over to your new CSE website.

NOTE: Make sure you download all PDFs and images displayed on your current website before migrating content over. If you simply copy and paste HTML code from your old website to your new website, the PDFs and images will still be linked to your old website. Visit the documents and files webpage for more information on how to store and link to PDFs in Drupal.

You can learn how to upload and display images on pages in Drupal by taking the online Canvas Drupal Training course, which the CSE Web Development team must give you access to. Review the onboarding steps on the onboarding process page. 

 

Questions?

The CSE Communications and Marketing team can help you develop an effective content strategy for your website and communications. Learn more on the content strategy services page.

To learn about how our team can help you with other aspects of your website and communications, visit the communications and marketing services webpage.