Content Strategy Guide


Content comprises the building blocks of your website, but if these building blocks aren't organized in the right way, your website will be difficult for your visitors to navigate and understand. It's up to you to develop a content strategy for your website, as these differ depending on audience and type of content. 

Developing a strategy

Content strategy includes establishing the goals of your website, defining your audience, assessing the content from your content audit, and developing a plan for how to best organize this content on your website. This will include asking the following questions:

  • What are the goals of my website?
  • Who is my audience?
  • Does the inventory from my content audit match what I want on my new website?
  • Are any of the page from my current website outdated?
  • What is the best way to organize content on my new website (menu navigation, headings, etc.)?
  • Does any of my content need to be rewritten/restructured?

Visit the University of Minnesota Office of Information Technology's content strategy page for helpful tips on this process. 

Tips on organizing content

Although the CSE Communications team will be moving content for you, you'll first need to organize it for our student workers. We recommend you use Google Drive and Google Docs. There, you can create documents for each page's content and organize these pages in folders, representing the menu structure of your website. 

Once you have organized your content, you can start moving that content over to your new CSE website.

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