Website analytics consist of internet data such as page views, unique visitors, search terms, and more, all of which can give you insight into how people arrive at your site, how they use your site and how you can better cater to your users. As a College of Science and Engineering web unit, you will have access to this information through Google Analytics reports.  

Google Analytics Reports

These are the key resources you'll have through Google Analytics:

  • Visitors overview report provides an overview of all the key visitor metrics for your site.
  • Traffic sources overview report provides an overview of visitor-source metrics for your site.
  • Content overview report provides an overview of the key page view metrics for your site


To learn more about how Google Analytics works, visit the Google Analytics Support webpage.